Rudbeckia hirta are native to North America. They belong to the annual or biennial herb of Compositae. Their flowers are bright yellow and have high ornamental value.

Rudbeckia hirta can be planted in the field, kept in pots, or used as flower arrangement material. They mostly used for the environmental decoration of Labor Day, Children's Day, Teachers' Day, and other festivals, as well as the environmental beautification of living space.

Rudbeckia hirta like a warm climate and are almost unacceptable to cold weather. Therefore, to survive the winter safely, we must remember to keep them warm. When the Rudbeckia hirta grow to about one meter, they should be bound together, otherwise they can easily bend. They can often be seen in sunny streets or courtyards.

The flower center of Rudbeckia hirta is dark brown or dark purple. The flower center will rise slowly with the blooming degree. The purple, brown flower center forms a sharp contrast with the golden tongue-shape flower’s petals next to it. Some flowers also have a purple halo at the petals base and show a layer of gold under the sun.

Rudbeckia hirta represent the unique love that is not afraid of others' judgement and believes that their love will last. They symbolize hope, because their petals are bright and dazzling, like full of hope and mystery. In addition, they symbolize courage.